Psych Can Help: Mental Health Campaign

Campaign Objective: Create a campaign and key visual for a speculative client Rubicon Psychotherapy. Convince your chosen target audience to do annual mental health check-ups by highlighting its benefits and the reasons for them to believe that it is true.

An advertising campaign done with my 2 fellow groupmates, Sab & Zach!
I was in charge of the design and overall creative direction.

This dedicated to normalizing mental health check-ups.
Mental health issues have been at an all time high since the pandemic started. Isolation and uncertainty have made many people anxious, depressed, or a little bit crazy, literally. The development of modern psychology happened around the late 19th century. Although it has already been around for so long, it is only recently that its benefit has been understood by many. But battling with mental health is never easy, especially since it doesn’t manifest physically until it gets out of control.